Give them a shout out!
There is no question that life is much easier when your customers love you. Obviously, the number one way to make them love you is to provide a quality product or service in a timely manner. However, another path to your customers’ hearts is by actively promoting their business anytime you can. For the customers who are also your vendors, if you like their product, give them a written testimonial. Customer promotion is much easier in these days of Facebook, LinkedIn and Twitter. Keep your eye on the local business section of the newspaper to look for special anniversaries, personnel appointments or open houses. When you see something that is promotable, give them a shout out on your social media.
I learned this technique from an acquaintance who owns a successful consulting company. His specialty is helping business owners improve their online presence. He said that customer promotion has worked so well for his clients that he, himself, spends a lot of time following what is going on with current, past and potential customers. He then mentions it on LinkedIn and Twitter. He said that it is amazing how many customers have reciprocated by doing written testimonials for him shortly after he has promoted them. However, that doesn’t surprise me. I’ve met many small business owners over the past year. The one thing that has struck me most, is many of the people in the community of small business owners are willing to lend a helping hand whenever possible.
photo credit: Joe The Goat Farmer 3 Ways to Create a Potentially Viral Marketing Video via photopin (license)