Recent Articles

Oct 13Doug Smith

Buzzword of the Week: Twinternship

Oct 13Doug Smith

I have two kids in college presently, and as summertime approaches we often have conversations about internships. Here’s a unique kind of internship I recently learned about on Investopedia, the twinternship.

A twinternship is an internship in which the intern is charged with using social media such as Twitter and Facebook to drive attention to a company and its products. A twinternship is usually an unpaid (although paid positions are not uncommon), temporary position in which a “twintern” will use popular social media outlets to publicize products and promotions for a business.

Twinterns are also known as “brand advocates”.

Twinterns usually work as a part of a company’s public relations team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company’s brand with younger, tech-savvy consumers. Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls.

B2B CFO®

Free Discovery AnalysisTM

Fill out the form to receive your
Free Discovery AnalysisTM (a $1600 value)