Recent Articles

Oct 13Doug Smith

Buzzword of the Week: Twinternship

Oct 13Doug Smith

I have two kids in college presently, and as summertime approaches we often have conversations about internships. Here’s a unique kind of internship I recently learned about on Investopedia, the twinternship.

A twinternship is an internship in which the intern is charged with using social media such as Twitter and Facebook to drive attention to a company and its products. A twinternship is usually an unpaid (although paid positions are not uncommon), temporary position in which a “twintern” will use popular social media outlets to publicize products and promotions for a business.

Twinterns are also known as “brand advocates”.

Twinterns usually work as a part of a company’s public relations team. Twinternships have gained popularity as a cheap and relatively easy way to communicate a company’s brand with younger, tech-savvy consumers. Some companies have even held promotional contests to award similar paid positions to young twinternship hopefuls.


Free Discovery AnalysisTM

Fill out the form to receive your
Free Discovery AnalysisTM (a $1600 value)