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Mar 22Doug Smith

Buzzword of the Week: Problem Child

Mar 22Doug Smith

Investopedia tells us that a Problem Child is one of the four categories (quadrants) in the (Boston Consulting Group (BCG) growth-share matrix that represents the division within a company that has a small market share within a rapidly expanding industry.

A problem child or question mark requires investment capital in order to expand and grow. However, uncertainty exists in this division’s profitability because success is not guaranteed.

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