What Do a Good TED Talk and Running a Small Business Have in Common?
Earlier this year my partners and I were introduced to Carmine Gallo and his book Talk Like TED. In the book Carmine talks about the three components that are present in the most inspiring and successful TED (Technology, Education, Design) talks. TED is where today’s most gifted communicators go to present their messages to the world…..in 18 minutes or less. The first component he talks about is that the speaker must have a passion for his or her topic. The emotion exceptional speakers can convey almost always gives them a special connection to their audiences. Like the most effective speakers, the most successful small business owners are the ones who are passionate about what they do. Let’s face it, most people aren’t willing to risk everything to start a new business unless the passion is there to do it. However, what sometimes happens to the dream, is the many duties that are necessary to run a small business can get in the way of the original vision, and the passion is lost. It is a good idea to periodically revisit what motivated you to start your business in the first place. Are you still on track? Or are you being held back by the mundane? Lost vision, or lost passion can be devastating to a small business.
On a personal note, I have recently had a rediscovery of my business passion. For years I worked in an environment that, though it had become my identity, circumstances were making it increasingly difficult to contribute and add value to the organization. Thus, I had lost my passion. I was drawn to B2B CFO® because of their mission to improve the lives of business owners. During my years as a CFO, I had the opportunity to be on the front-line in a few business acquisitions. I saw business owners who were woefully unprepared for the transaction. Businesses that they had worked on for years were worth much less than they thought. That was always a difficult conversation and it affected me a great deal. My new-found passion is to help educate the small business owner on what to expect and how to prepare for the day they transition out of their business, by helping them put a strategy in place that will maximize their value.